GET TO KNOW ME

Hello, I'm Raffaella

Passionate about business growth, I'm currently pursuing a Master’s in Marketing at FIU to continue elevating B2B & B2C strategies for businesses
Innovative Thinker

By creating tailored marketing solutions for unique business needs.

Results-Driven

Committed to achieving measurable results that boost brand visibility and success.

Strategic Partner

Proven ability to manage projects efficiently to meet strategic goals.

Experience
Where I've Made a Difference

Trainee Programs,
Internships,
Extracurriculars,
Volunteer Work

My experience in hands-on roles allowed me to develop expertise in four critical areas for driving business success: B2C and B2B sales, revenue management, digital marketing and strategic marketing
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MARKETING TRAINEE
Rich Products Corporation

At Rich Products, I designed and implemented the 2024 Trade Marketing Plan, managed a $100K budget, reduced expenses by 15% and led a corporate gift project, engaging over 400 customers and boosting loyalty.

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Business Development Intern
Selina

At Selina, I developed a Loyalty Program that increased CRO (Central Reservations Office) sales by 10%. I also launched 5 promotional campaigns and improved data accuracy and forecasting for 2023.

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Food and Beverage Supervisor
Vail Resorts

As a Supervisor at Keystone Resort, I led a team of 40 and managed daily operations for over 300 guests for the 2022 winter season. I reduced closing time by 50% and cut daily operational costs by 10%.

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Store Leader
GAP

At GAP, I led the floor sales team for Silverthorne’s location in Colorado. I managed inventory, daily sales reports, and ensured smooth operations, enhancing the customer experience. I also received the “Employee of the Month” award in the first month of employment!

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Revenue Management Intern
CBC

At CBC, I optimized pricing strategies for Pepsi, achieving a 5% reduction in Trade Spend, while also delivered weekly Market Panel reports using Nielsen data to inform key business decisions.

Portfolio

Brief for Disney's Partnership in Latin America

This project is a strategic collaboration between Disney and Apple in Mexico, created to promote the launch of Moana 2 while driving additional revenue through a localized product partnership that strengthens Disney’s presence in Latin America.
take a look

Market Research for T-Mobile's Holiday Ad Campaign

This project is a survey-based analysis for T-Mobile's holiday ad campaign.
take a look

Brand Strategy Plan for local brand: MPower Gym

This project is a brand strategy designed to reposition MPower Gym as a leading boutique fitness center in Miami by strengthening its visual identity, digital presence, and community engagement to drive growth and long-term loyalty.
take a look
Effective marketing requires creativity, empathy, data and a strategy that includes all stakeholders.
Raffaella Vargas